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Marketing Management

The prepares learners for work in the exciting world of marketing and is an excellent foundation for careers in commerce, retail and advertising. You will develop broad and intense theoretical and practical understanding of the marketing environment, consumer behaviour, market research and marketing management.

Program Fees

K1,750.00 per semester

Duration

3 Years

Study Mode

Fulltime/ODL

Programme Outline

Year 1 - Semester 1
LNG101
Business Communication Skills
hrs
CA1001
Computer Studies
hrs
MG0102
Introduction to Management
hrs
ICB0478
Principles of Marketing
hrs
Year 1 - Semester 2
ICH0034
Principles of Management
hrs

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