Anyone who is provided with a good, product, service or idea is a customer. Customer is king because he keeps every business afloat. Whether an organization offers a product or service, it cannot remain in business if it cannot find a group of people willing to become its customers. In this tutorial, we will discuss how we can keep every customer − existing or potential − happy and satisfied so that the business flourishes.
We will also cover qualities of excellent customer service and different modes of providing it, like in-person, telephone, e-mail, etc.
Audience
This tutorial is designed for professionals who have to deal with customers regularly, be it sales and marketing, customer support or help desk. This tutorial will also help those who want to take up customer service as their chosen profession.
Prerequisites
Before proceeding with the tutorial, the reader must have some knowledge about customer service and the responsibilities of a customer service professional.
COURSE MODULES
The fundamental duties of a customer service worker (CSW) are to answer questions and resolve problems. Success often depends on how well the CSW is able to connect with customers on a personal level. In this unit we discuss skills related to creating and relaying a professional and helpful attitude, creating a strong first impression, communicating well verbally and non-verbally, and – most importantly – understanding exactly what your customer needs and wants.
Completing this unit should take you approximately 6 hours.
Customer service workers may be assigned to workstations equipped with a telephone, headset, and computer. Others may be asked to work in a retail store to interact with customers in person. Wherever and however you connect with them, customers may be angry or pose difficult-to-resolve problems. A skilled customer service provider must develop abilities to effectively assess a situation, establish rapport, defuse anger, and work with wide diversity of customers who come from different cultural backgrounds.
Completing this unit should take you approximately 4 hours.
Customer service workers employ a variety of tools and technologies to discern their customer's needs and wants. Since the flow of customer connections can flood quickly, workers need to be able to multitask effectively and efficiently, manage their time, and network with the co-workers who also serve on their team. In this unit we review these critical skill sets.
Completing this unit should take you approximately 4 hours.
A customer service position may only require job candidates to have earned a high school diploma, in addition to having solid communication and problem-solving skills. On-the-job training, that may last two- to three- weeks, is typically necessary to learn about the needs of the customers your particular company serves. There are roughly 2.2 million customer service jobs in the United States, and job growth looks strong through the immediate future.
Completing this unit should take you approximately 3 hours.
Customer relationships are obtained and maintained in a variety of ways, such as through customer relationship management (CRM) strategies and technology. Companies use this customer-centric approach to analyze and change marketing strategies and track customer visits online. Customer service technology tools include email, texts, call centers, and real time chat rooms.
Completing this unit should take you approximately 3 hours.
Most companies try to meet and exceed the needs of their customers, providing solid profitiability for the company. Customers choose businesses for many reasons including eithical practices, sustainability, and the trust which can develop via reliable products and the customer experience. This unit will examine the legal rights of the customer and the impact on a business which is socially responsible vs. unethical and what that means to the customer.
Completing this unit should take you approximately 3 hours.
This capstone project will bring together everything you have learned in this course. As part of this project, we ask you to create a customer service training manual to demonstrate what you have learned and share with others who wish to learn from you. Once you have completed this project, you will post it to the discussion forum to discuss with classmates and show to potential employers.
Completing this unit should take you approximately 3 hours.
Course Duration: 26 hours.